AI Marketing & Governance with Kristina Shrider
AI Marketing Governance with Kristina Shrider is a Market Disruptors Agency podcast about building marketing systems that AI search, answer engines, AI agents, and human buyers can understand, verify, cite, and compare.
In an era of AI-mediated discovery, traditional SEO is no longer enough. Brands now need clearer entity signals, stronger source proof, better governance, and content that can be retrieved and trusted across ChatGPT, Perplexity, Gemini,
Google AI Overviews, Google AI Mode, Bing Copilot, and other AI search systems.
The series is guided by Kristina Shrider, founder of Market Disruptors AI Visibility Agency, growth strategist, Behavioral CMO, independent AI marketing researcher, and creator of the Marketing Agent Health Index, or MAHI Index™, and the
Marketing Agent Decay Model, or MAD-M™. CitationIQ™ is one of the component metrics used inside the MAHI Index™ framework.
Kristina brings more than 17 years of active involvement in the national marketing community and a research-backed perspective on AI visibility, AI SEO, AEO, GEO, answer engine optimization, generative engine optimization, Share of Model,
citation readiness, entity SEO, schema markup, Google Business Profile optimization, provenance, human review, and marketing governance.
This show pulls back the curtain on the systems behind AI visibility: how brands are understood, why citations happen or disappear, how visibility drift develops, what weak signals look like, and how stronger marketing infrastructure can
help brands become easier for AI systems to retrieve, verify, cite, surface, or mention.
The show does not teach AI search hacks. It teaches how to diagnose current marketing system health, manage long-term visibility risk, and protect brand authority through clearer, more trustworthy, better-governed marketing systems.
Produced by Market Disruptors Agency.
AI Marketing & Governance with Kristina Shrider
Latest Episodes
How to Beat Marketing Agent Decay: AI Visibility, Governance, and Citation Risk
How can brands use AI without losing visibility, authority, and trust?In this episode of AI Marketing and Governance with Kristina Shrider, we explain how to beat marketing agent decay by combining Google’s AI search guidance, th...
Why AI Silently Kills Your Traffic: Search Decay, AI Citations, and Content Risk
Why can a brand publish more content and still lose traffic, visibility, and AI citations?In this episode of AI Marketing and Governance with Kristina Shrider, we explain how AI-mediated search systems can quietly reduce visibility when ...
AI Marketing Drift: Why Brands Disappear from AI Answers
Why does a brand disappear from AI answers without a warning, penalty notice, or obvious traffic crash?In this episode of AI Marketing Governance with Kristina Shrider, we look at AI marketing drift: the slow loss of visibility, attribu...
